The Ultimate Guide to Pitching to Angel Investor


You're not a traditional startup founder.

So when you're looking for investors, you shouldn't give a dry, traditional pitch.

Instead, you need something that's going to snap those potential angel investors from their seats, and instantly communicate that you have the experience, intelligence, and passion to achieve and then exceed your startup's goals.

So, what does it take to craft a killer pitch?

Read on to find out.

Communicate Your Passion

This is, far and away, the most important thing to keep in mind when you're looking for investors.

If you don't believe in yourself and your company, and if you're not psyched out of your mind about it?

No one else will be, either.

Talk to your investors about the moment you knew you had to make a change in your life and the industry you're working within. Make emotional, personal connections through a compelling narrative that makes you look vulnerable but authoritative.

Remember, you're not pitching a one-time deal with these people: you're selling them on the idea of a long-term future of working with you.

You need to emphasize your drive, energy, and raw passion for what you do.

Cover The Main Points

Sure, you'd love to have the opportunity to give a two-hour long pitch when you're looking for investors -- but in reality, you'll have ten to fifteen minutes (or even less.)

This means you need to stop wasting precious seconds and get to the meat and potatoes of your plan, what you need, and why you need it.

Talk about these main points:

  • The pain points you address
  • Your target market
  • Your current capital/revenue
  • Projected growth/timelines
  • Your team members
  • Your long/short-term goals

Have A Q&A Session Afterwards

So, you gave an awesome pitch to potential angel investors, and you can see that you've gotten the attention of a few of the biggest fish in the room.

Now, it's time to pack up, go home, and wait for those calls, right?


If you don't allow time for questions after your initial pitch, you're not only missing out on the chance to identify potential holes in your plan. You're also actively telling investors that you don't have the confidence in your pitch and your startup to face the music.

No one wants to work with someone that can't handle tough questions. This means you'll need to seriously do your homework and be ready to answer every question regarding data you've shared, your target market, your projected growth plan, and even your own work history.

Still Looking For Investors?

Thanks to this post, you have a much better idea of what you need to do and say when you're pitching to angel investors.

But what if you're still looking for investors to pitch to, or still in the initial planning phases of your startup?

We can help you to stay on track.

Spend some time on our website and blog to help you learn how to use what sets you apart from the "typical" startup/tech guru to your advantage.

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