Did you know that only 20% of C-suite leaders are women? Of that 20%, fewer than one in 30 is a woman of color. Does that mean that an aspiring businesswoman has little chance for upward movement? Hardly! The truth is that there are many hard-working, successful women in business. Are you ready to be one of them? In this post, we'll give you some insight into behaviors that successful women in business avoid.
1. Own Your Role as an Entrepreneur
If you want to be successful in business, the first step is to own your role in that business. Avoid becoming your own worst enemy by buying into negative stereotypes around gender or heritage. You are a woman - but first and foremost, you are a capable and professional entrepreneur. Remember, the only person who can limit you is yourself. Be bold, get out there, and do everything you can to make your business a success. Leave any doubts behind and genuinely believe in your abilities. Success will follow.
2. Don't Be Afraid to Outsource
A robust network of professional relationships is essential to upward mobility and future success. This is especially true when the time comes to scale up your business venture. Your natural inclination may be to try to do everything yourself. Or you may acknowledge you need more employees with a certain skill set, but it may not be in the budget to hire anyone else right now.
In this case, your best bet is to bring in freelancers. Whether it's redesigning your logo or upgrading your website, seek the help of an expert on the outside. Outsourcing is a terrific way to ensure the job gets done without the need to hire long-term staff.
3. Never Stop Learning
No matter how long you've been in business, you'll eventually encounter something you don't know.
Whether it's keeping up with the latest tax laws or revamping a marketing plan, successful women know when to ask for help. This is the perfect time to reach out to a trusted mentor who can help you navigate the next phase of your business growth.
You'll also feel empowered by keeping up with the latest trends in business and your industry. Sign up for business classes at a nearby college or attend a networking session with other local entrepreneurs.
4. Don't Forget to Delegate
A final mistake many women make, both personally and professionally, is taking too much on themselves.
The most successful women in business understand their physical, mental, and emotional limitations. They know how much they can realistically take on without disrupting their work-life balance.
If you want to emulate them, learn when to delegate certain tasks to capable employees. Not only does this speed up your business endeavors, but it also empowers the people you work with.
It's a win-win situation.
Successful Women in Business: Final Thoughts
Women in business have every reason to feel confident in themselves and their abilities. It's all about getting into the right mindset and surrounding yourself with successful, like-minded people.
Remember these four points the next time you're in the workplace, and your professional advancement will follow suit.
Interested in more professional advice for the workplace? Click here for our recent post about how to successfully pitch to investors.