36% of American businesses are women-owned, and 99.9% of them are considered small businesses. Based on these statistics, there's a very good chance you're a woman who owns a small company.
As a woman (and especially if you're a woman of color), it can be difficult to get your business off the ground. To help you out, here are 4 key tips for networking women.
1. Attend Gender-Specific Events
When you attend conferences geared towards women, you'll find that networking is a lot easier to do, especially if you're in a male-dominated field. When women get together, they tend to band together to support one another.
When you feel comfortable in a space, you tend to feel more confident. This can motivate you to make more connections that you would've had you attended a mixed-gender event.
2. Join Co-Working Spaces
Co-working spaces are great places to link up with other entrepreneurs. Whether they're also struggling in the road to success, or they own hugely profitable companies, you're sure to find a mixed bag of like-minded people.
Mingling with entrepreneurs you meet in co-working spaces serves two purposes:
- You can put your heads together with those who have just started out and help each other bring in business,
- You can get some mentoring from those who are more experienced.
3. Be Assertive
Being assertive can do wonders; not just for yourself, but for your networking efforts as well. When people sense that you know what you want, and you know how to get it, they'll be more open to discussions with you.
People are also at events for the same reason as you: to network. So don't dance around what you're trying to achieve.
Instead, make the most of everyone's time by directing the conversation toward a shared business interest. They'll certainly welcome a mutually beneficial subject.
4. Always Follow Up
You may have spent hours at an event painstakingly gathering information on people you've met. But what's the point of doing so if you don't do anything with that info afterward?
The most important thing about networking is following up. A few days after the conference, you'll want to go through your contacts list and get in touch with everyone.
Make sure to thank them for their time and mention your conversation briefly to remind them of who you are. They'll appreciate the personal touch, and you open the doors to a meaningful and long-lasting relationship.
Becoming a Part of Networking Women to Succeed
When you join the ranks of networking women, you're sure to see your business succeed. While it may not be the ideal thing you want to do with your time, think of networking as an investment.
Every time you attend an event, you're building your web of contacts a little more. In time, you'll have a reliable network of people you can rely on to help grow your business.
If your company needs funding and you'd like to make a pitch to us, apply now!
The world of business needs to have constant evolution. Technology has changed the face of business hundreds of times over in a few years.
Most modes of communication are out of date. What about entrepreneur business cards?
They may seem pointless, but they have a lot more uses. Here are a few tips a savvy business owner will need to keep in mind.
The Need for Entrepreneur Business Cards
Business cards haven't changed in decades. Despite this, they remain an essential part of business interaction.
Having a personal mark such as a business card can give you a good edge.
1. Keeping it Easy
Technology has improved many aspects of our life. Communication is easier than it has ever been.
It still isn't perfect.
Handing someone a business card is quick and easy. Bypassing that awkward moment of fiddling with smartphones and typing in numbers can improve a business meeting.
2. A Sense of Legitimacy
Gaining a sense of legitimacy in business is vital. People want to work with legitimate businesses.
A business card is much more than a source of contact information. A business card holds your personal brand.
Business cards also are a sign of how much work you want to put into first impressions. A card that has effort put into it will showcase someone who puts effort into their work.
3. Stands Out
The point of any business meeting is to improve your relations with others. With so many people focusing on digital communication, a business card stands out.
If an investor meets with a dozen people, but only you have a business card to hand out, that is an edge. They will remember you.
4. Holding Weight for Tradition
For international business, the idea of business cards can be more expected.
In both Hong Kong and Japan, they expect you to present a business card. As well, the quality of this business card is often how others may judge your business overall.
Seeing as both Japan and Hong Kong remain a massive part of the international market, you cannot ignore this effect. If you ignore the importance of business cards, you will lose this large section of the market.
5. The Impact of Face to Face Contact
The biggest impact a business card is the interaction that stems from it.
You can get someone's contact information and never see their face. Even if you get it during a meeting, phone numbers and emails are impersonal by themselves.
A business card and the act of handing one over gives a personal flair - the aesthetics of the card show off a personal brand. Unique markings can tell people about what your business values at a glance.
One last thing to consider, if someone hands you a business card and you do not, that can break a feeling of connection you have worked to build.
The Tools of the Trade
Being successful in business requires using all the tools at your disposal. Business cards are a simple tool that can go a long way.
Entrepreneur business cards are one tool that you can use to get ahead in business?
We at S3 Angels can show you all you need to know to drive your business further. Would you like to know more?
Every business owner has heard the term networking. Not everyone knows what it means or how to network effectively.
Networking is more than attending events or collecting hundreds of business cards. It's about building lasting business relationships that can be mutually beneficial now or in the future.
Networking can improve your business or even land you the perfect job.
Keep reading for tips on how to network effectively and efficiently.
Where to Connect Initially
You can't build a relationship if you haven't connected initially but what's the best way to do that?
Three of the best ways to find the right people to network with are through events specifically for networking, through the people you already know, and through social media.
How to Network at Networking Events
Networking events are a great resource when trying to connect with new business associates. Not every event is a good fit for you though.
Your time is precious, and you can't waste it attending an event that's not benefiting you in the way you need or want. Check out the local events and inquire about all the details.
Check online networking and ticket sites for which events are near you. Lanyard, Eventbrite, Eventful and Meetup are four resources worth investigating.
Community organizations such as local chamber of commerce, churches, and non-profit groups may host their own events or have postings and literature about those they've attended.
Decide on the Right Event
Is your networking event in the right industry? Do those who attend share the same professional interests and goals? How many usually attend? Where can you meet your best prospects?
Once you've narrowed the industry down, decide in which networking environment you'd feel most comfortable. There are networking breakfasts or happy hours, professional expos and more casual settings.
You want to be at the top of your networking game so choose an environment that will allow you to meet the right prospects while inspiring confidence in you.
Work Your Magic
Have specific goals in mind before you walk in the door.
Concentrate on getting more business cards than you worry about giving out. You can be in control of follow up when you have their contact information. 70% of people get their job because of a connection they had before getting hired.
Be sure to bring lots of business cards though. Once you lay on the charm, you don't want to lose them by not having a card when asked.
Be memorable. Make eye contact and be concise in your communication. Show a genuine interest in what's being said and even take notes if appropriate.
Take Note of the Magic in Others
Don't always focus on the people in power today. See the potential of others to succeed and start building a relationship while they're building their career. You never know where both of you will be in one, five or ten years.
Follow Up and Follow Through
The networking event is just the first step in building strong business relationships. It doesn't do you any good to attend an event, make a connection and then never connect with them again.
Make sure you follow up with the connections you made and if you've said you'd do something be sure to follow through. You don't want them remembering you for forgetting them.
Learning How to Network Takes Practice
It's not easy to learn how to network well. Choosing the right people and having the right conversations is something that will take practice.
For other tips check out our article on business mistakes successful women avoid making.
Is there a large networking event going on this week? You may be debating whether or not to go.
With so much important work to accomplish, the thought of socializing with a bunch of people from the business community can seem like a waste. Plus, who wants to spend all afternoon engaging in monotonous small talk?
While these events aren't always at the top the list of our favorite activities, the benefits of networking can't be overlooked. After all, there's a good reason why so many people show up to those events.
Do you want to know more? Keep reading to discover the top 5 benefits of networking for your business.
1. You'll Make Good Connections
Have you ever needed to hire a service for your business? Maybe you hired an external advertising agency to work your social media pages or an accountant to handle taxes.
But how did you decide who to hire? The process of finding quality businesses can be time-consuming. One of the best networking benefits is that you can meet people and get to know them. If you need to hire external services, you'll already have someone trustworthy to call!
You may also meet people who can help grow your business. Maybe you'll meet someone who could help you with equity crowdfunding or getting loans. We've all heard the cliche - it's all about who you know.
2. You'll Get More Referrals
Making those good connections works both ways! In the same way, you can grow a handy list of people to call if you need to hire an external company, tons of people will have your information if they need your services.
When people talk about the importance of networking in business, this is the top reason many give. You'll be able to grow your business and get some repeat customers.
3. You'll Have More Opportunities
One of the biggest advantages of networking is that you'll have more opportunities presented to you. Of course, not all of these opportunities will be right for your business, so be sure to pick and choose your ventures carefully.
These opportunities may include client leads, partnerships, business sales, and chances to speak in public. Any of these could potentially grow your business and increase your bottom line.
4. You Can Ask for Advice
Have you ever felt completely lost when making a big decision? Maybe you were confused about the legalities, or perhaps you didn't know how to market your female-owned business. In other words, you need to build your social capital.
One of the best networking benefits is that you'll meet people in your field and many other areas. You can ask them for advice and get an expert opinion, so your business will continue to succeed.
5. You'll Become More Confident
Do you hate public speaking? Does the thought of cold calling and sales pitching make your nervous? This can be a problem when you're trying to make a name for yourself in business.
Practicing these skills is one of the hidden benefits of networking in business. You'll get the chance to practice your small talk and socializing skills. The more you do this, the easier it will get - before you know it, you won't even hesitate to speak in front of an audience!
The Top Benefits of Networking
If you avoid networking events like the plague, you're only hurting your business. The benefits of networking are hard to ignore. So, make sure you find your way to the next local networking event!
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