Getting people to take your business seriously can be exhausting work. In fact, simply getting yourself in front of the right people can be difficult in and of itself.
But you need funding. And to secure funding, you'll have to master the art of the business pitch.
Here are five tips on how to perfect your business pitch so you can sell your business to anyone, anywhere.
Brevity Is the Soul of Wit
We cannot stress this enough, the shorter your pitch, the better. On average, you'll have 20 to 30 seconds.
Frame your pitch with these elements:
- Make sure you have a great opening.
- Explain who you are and what you do.
- Use evidence to back up the market need for your product or service.
Aim to say as much as possible in as few words as you can manage. Time yourself and see where you can make a few cuts. Thirty seconds isn't a lot of time, so use it to its fullest.
Practice Makes Perfect
No one ever nails their business pitch on the first try. For most entrepreneurs, the perfect pitch takes hours to develop.
Set some time aside throughout the week to revise and refine your pitch. It may seem like a lot of work for a 30-second speech, but you'll be glad you had the practice once it's time to pitch.
Pitch with the Investor in Mind
As you begin developing your pitch, keep in mind that potential investors have a lot going on. That includes hearing other pitches from those with other great ideas.
It's up to you to convince them that your business is the one worth investing in, and a great way to do that is to tailor your pitch to them directly.
Always begin developing your pitch with one question: What do I have to offer my investor? Use your knowledge of the investor and their market to create a proposition relevant to them.
Don't Overwhelm Your Audience
Condensing your vision to a brief 30 second period can seem impossible, especially if you've spent years developing your idea. But put yourself in the shoes of your potential investor.
Someone tossing too much information at them will quickly overwhelm them. You could have a great idea, but if you're speaking too quickly or providing too many details, they may have a hard time focusing.
As tough as it is in the moment, remain calm, concise, and focused. Overwhelming your audience can spell certain doom for your idea.
Leave Room for an Answer
Finally, ensure that you leave enough time in your elevator pitch for a response. A business pitch should be dialogue, not a monologue.
Shaving a few seconds off of your pitch can reduce the chances of overwhelming your audience while also giving them enough time to process the information.
Use These Five Tips for a Better Business Pitch
If you've spent hours developing your business pitch, don't give up. Remember what you've learned today and use this knowledge to move your ideas forward.
Ready to put what you've learned into practice?
Don't forget that we can help connect you with investors. Score 3 Angels aim to help entrepreneurs just like yourself find the funding they need to change the world.
Apply today to see how you can get in front of some of the world's leading investor.