How to Create a Winning Pitch Deck


Pitch decks are extremely important for startups who are seeking investments from angel investors and venture capitalists.

Putting together a great presentation is a big part of getting your first pitch right. It is crucial that your presentation accurately showcases what your startup is all about, while also providing essential information that investors want to see.

Here is everything you need to know about creating an awesome pitch deck that will give you the best chance at getting results.

1. Know What to Include

A great pitch deck will be concise, clear, and structured.

Usually, pitch decks will have between 10-15 slides, but this may vary a bit. There are certain things investors will expect to see in order to get a good overview of your startup.

Here are the main slides you'll want to include in your presentation:

  1. Title and Company Overview
  2. Vision of the Company and Value Proposition
  3. Problem
  4. Market Opportunity
  5. Solution
  6. Business Model
  7. Product
  8. The Team
  9. Competition
  10. The Marketing Strategy
  11. Financials
  12. The Investment "Ask"

Once you have all these elements, you're ready to move forward.

2. Keep Your Pitch Deck Simple

A common mistake is to stuff your presentation slides full of information. However, at this stage in the investment process, it's important that you don't overdo it.

Keep it short and concise. If you're having a meeting with an investor, your presentation should only go on for about 20-30 minutes.

Investors don't need much time to look at pitch decks so you need to make sure your presentation includes enough information to attract their interest without overwhelming them or boring them.

Remember that this is only the beginning, and it's only meant to get you the next step with a potential investor.

However, it is a great idea to have additional resources available. Be prepared to provide additional resources to an investor after the presentation and to answer questions in more depth if requested.

3. Ask for an Investment

A common mistake many founders make in their pitch is to forget to ask for funding. Be sure to include that final slide we mentioned above and be prepared to ask for what you need.

While the pitch deck stage isn't about getting an investment immediately, it is still important to let an investor know what they can expect should they get involved with your company.

Be clear about what you need and exactly how much money you're trying to raise. Once you have your numbers, be prepared to break it down. Explain how you have come to your conclusions and be assertive and confident about what you need.

The "ask" is also a great opportunity to prove that you understand your business. It can reveal what amount of self-awareness you have and give an investor greater insight into your thought process.

4. Make Sure Your Presentation Can Stand Alone

When creating your presentation, you should also be prepared for the possibility that you won't always be able to explain it to investors. Some investors may want a copy of the presentation to view on their own later on.

A great presentation will be able to stand on its own. The core ideas of your pitch should be clear and your startup story should be evident even if you're not around to explain it.

Additionally, you should also be prepared to have your presentation available in PDF format. Some investors may want a copy sent to them beforehand while others may want to see it afterward.

You may even decide to print out the slides and give it to investors so that they can follow along during your presentation.

Final Thoughts

Creating a winning pitch deck doesn't have to be a difficult task. But you do need to do your due diligence and make sure you're putting your best foot forward.

With a little bit of effort, you may find that you have exactly what you need to convince an investor to come onboard.

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