You've organized your ideas, found some investors, and are just about ready to launch your new business venture. But before you leap, you'll also want to prepare some low-cost marketing strategies.
Paying your investors back is likely at the top of your priority list. Here are some useful tips for creating a startup marketing plan so you can start earning today!
Do Market Research
Before any of marketing can take place, you must learn about your target audience. Take a look at your ideal buyer's persona by determining the specific age, gender, and location on which you'd like to focus your efforts. By narrowing down these customer demographics, it will be easier to direct your content to those people.
As part of this research for your startup marketing plan, you should also find out who your top competitors are and prepare survey questions to ask your clients. Monitoring your competition can provide great insight and ideas for successful marketing strategies. Surveying your client base will help you know what changes you can make to improve your overall customer experience.
Use Social Media
If you're looking for low budget marketing tactics, social media should be at or near the top of your list. The amount of flexibility and opportunity social networks provide reaches far beyond any other strategy. Sites like Facebook and Instagram give you full reign to decide precisely how much you will spend on each campaign.
A significant part of your marketing plan is to engage with your customers, create shareable content, and provide value through your posts. Your profiles are a perfect place to promote current deals and share announcements.
A huge benefit of a successful startup marketing plan is the chance to sell your product or service before it is even available. Offering your customers the ability to preorder will give you a general idea of how effective your campaigns have been.
When you track these orders, you can reach out to those customers and offer referral bonuses when they share info about your products with their friends and family. You can accomplish this with email marketing, affiliate links, and discounts.
Send Out a Press Release
When you're building a new business, money tends to be more scarce, and any free publicity is always welcome. This is also the stage where a press release can come in handy. Take some time to write a brief explanation of your business and send it to both local and major publications.
Sending out press releases can also open up opportunities for links back to your website or blog, while also giving you instant traction in your community. The majority of news publications will be happy to share your business details.
Design Your Own Startup Marketing Plan
Now that you have a few ideas for a startup marketing plan, take some time to put together some strategies you feel will provide value to your audience. Be sure to check out our blog for more business and marketing tips.