Women-owned small business enterprises are opening at more than 2.5 times the national average. Women are on the move, and there's never been a better time to advertise that you're a woman-owned small business.
Here are three reasons to make the most of this movement.
1. Inspire Others
If you are a woman and you own a business, no matter what industry you're in, you've probably dealt with some level inequality. Women-owned companies only qualify for a small fraction of the loans that are out there. Even when the applications look identical to mens' applications and qualify on paper, they are still frequently turned down.
It's a challenging world, but when you're willing to market yourself as a woman-owned small business, you show others it can be done. You have the opportunity to inspire and support the strong women in your community.
2. Qualify For Unique Opportunities
There are several events every year that celebrate achievements of women in business. These awards serve to showcase the accomplishments of women who struggled past the odds to make their companies successful work.
However, these awards aren't intended to be just a pat on the back to the women who have already achieved and are seasoned entrepreneurs. These events also serve as an inspiration to aspiring women entrepreneurs.
These events highlight women who have been successful and can inspire women who are who are on their way. Advertising that you're a woman-owned business increases your visibility and helps struggling young businesses owners find you in the process.
3. Differentiate Yourself
When you advertise that you're running a women-owned business, you tell people who you stand for, who you're fighting for, and how you're different. Being different from your competitors is a good thing. No matter what industry you're in, there's always a new competitor around the corner.
By representing your women-owned business, you can rally those around you to support your business and buy your products.
Representation is important. Stand out from the crowd by calling yourself a woman-owned business.
Women-Owned Small Business Works
If you're running one of the millions of women-owned small business enterprises in the country, you know what a powerful asset your identity is. While it can make many things harder, there are some great leadership styles that women consistently do better performing than men.
If you're running a tech firm and questioning the role gender plays, check out this guide to understanding women in tech.